Season 4
13 episodes · Jul 25, 2010
Season four takes place between November 1964 and October 1965. It is set at the new and considerably more modern advertising agency, Sterling Cooper Draper Pryce. The main narrative of the fourth season is driven by Don Draper's identity crisis. As Don falls deeper into existential despair, he begins regularly meeting with women of loose moral character and faces debilitating alcoholism.
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S4E1Public Relations
Jul 25, 201048mDon deals with a trade-paper interview but doesn't want to talk about himself. A manufacturer of a "wholesome" two-piece bathing suit wants to hire the firm but doesn't want anything too risque. Pete and Peggy try to secure more money for the firm.
S4E2Christmas Comes But Once a Year
Aug 1, 201048mThe agency's Christmas party is nearly spoiled by the late arrival of a surprise and not-so-welcome visitor.
S4E3The Good News
Aug 8, 201048mDon takes a trip. Joan has scheduling problems. Don and Lane get to know each other a little better.

S4E5The Chrysanthemum and the Sword
Aug 22, 201048mDon and Pete disregard Roger's plans in order to land a new client.
S4E6Waldorf Stories
Aug 29, 201048mPeggy clashes with her new creative partner; Don pitches under unusual circumstances.


S4E9The Beautiful Girls
Sep 19, 201047mPeggy is forced to face some unpleasant facts about a client's discriminatory business practices. Don and Faye's burgeoning relationship is tested when Sally runs away from home and turns up at the office. Roger tries to rekindle his affair with Joan.

S4E11Chinese Wall
Oct 3, 201048mSterling Cooper Draper Price employees resort to scuttlebutt after an agency wide meeting is called.

