Inside the Superbrands

Season 1

8 episodes · Apr 3, 2022

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  • S1E1

    Heinz

    Apr 3, 202247m

    Going behind the scenes of Heinz, Helen Skelton finds out how their products are made and meets ketchup superfan Ed Sheeran.

    Reviews
  • S1E2

    Walkers

    Apr 3, 202246m

    Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?

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  • S1E3

    Kellogg's

    Apr 10, 202247m

    Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.

    Reviews
  • S1E4

    McCain

    Apr 17, 202247m

    What makes McCain's chips so famously crispy on the outside and fluffy on the inside?

    Reviews
  • S1E5

    Warburtons

    May 8, 202247m

    Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.

    Reviews
  • S1E6

    Wall's

    May 19, 202247m

    Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.

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  • S1E7

    Guinness

    May 26, 202247m

    Helen Skelton discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.

    Reviews
  • S1E8

    Typhoo

    Jun 2, 202247m

    Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.

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