Season 3
10 episodes · Jun 1, 2025
Season Videos
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- S3E1
The World in Your Palm
Jun 1, 202543mThe biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.
- S3E2
The Retail Reckoning
Jun 8, 202543mThree American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
- S3E3
Rise of the Internet Empires
Jun 15, 202543mAn ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.
- S3E4
Hardware Warfare
Jun 22, 202543mFamily-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
- S3E5
Rise of the Office Machines
Jun 29, 202543mTo simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.
- S3E6
Photo Bombs
Jul 6, 202543mAn underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
- S3E10
Reinventing the Wheel
Aug 3, 202543mHarvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.