Season 16
14 episodes · Jan 6, 2022
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S16E1Cruise Ship
Jan 6, 202260mThis year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
S16E2Toothbrush
Jan 13, 202260mThe teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
S16E3Non-Alcoholic Drinks
Jan 20, 202260mThe candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
S16E4Fishing
Jan 27, 202260mThe candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
S16E5Gaming
Feb 3, 202260mThe teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
S16E6Wales
Feb 10, 202260mIn a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
S16E7Pods
Feb 17, 202260mThe candidates gear up to design, brand and pitch their own electric driverless vehicle.
S16E8Silverstone
Feb 24, 202260mThe remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
S16E9TV Selling
Mar 3, 202260mThe teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
S16E10Baby Food
Mar 10, 202260mLord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
S16E11The Final Four
Mar 15, 202260mWith just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
S16E12Interviews
Mar 17, 202260mThe remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
S16E13Why I Fired Them
Mar 21, 202260mLord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
S16E14The Final
Mar 24, 202260mThe two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.