Season 18
12 episodes · Feb 1, 2024
0/12 watched
S18E1Highlands Corporate Away Day
Feb 1, 202462mWeek One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
S18E2Cheesecakes
Feb 8, 202458mIt's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
S18E3Virtual Escape Rooms
Feb 15, 202458mIt's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
S18E4Discount Buying
Feb 22, 202459mIt's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
S18E5Formula E
Feb 29, 202458mLord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
S18E6Cereal
Mar 7, 202458mThe candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
S18E7Budapest Tourism
Mar 14, 202458mLord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
S18E8XBUS Advertising
Mar 21, 202458mLord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
S18E9TV Selling
Mar 28, 202459mThe teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
S18E10Vegan Alternative to Cheese
Apr 4, 202458mLord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
S18E11Interviews
Apr 11, 202458mSome familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
S18E12The Final & You’re Hired!
Apr 18, 202458mTwo finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.