Series 20
12 episodes · Jan 29, 2026
The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.
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S20E1Hong Kong
Jan 29, 202664mLord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.
S20E2Children’s Story
Feb 5, 202659mOnce upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.
S20E3Chicken v Egg
Feb 12, 202658mWeek 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.
S20E4Advertising Water
Feb 19, 202658mThe candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.
S20E5Flowers
Feb 26, 202658mThe candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.
S20E6Egypt
Mar 5, 202661mThe candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.
S20E7Gamified Fitness
Mar 12, 202658mIt's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.
S20E8Discount Buying: Take Two
Mar 19, 202658mIt's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.
S20E9TV Selling
Mar 26, 202659mIt's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.
S20E10Pet Product
Apr 2, 202657mWeek 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.
S20E11Interviews
Apr 9, 202658mIt's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand final.
S20E12The Final
Apr 16, 202659mIt's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.