The Toys That Made Us
Season 1
4 episodes · Dec 22, 2017
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S1E1Star Wars
Dec 22, 201752mA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
S1E2Barbie
Dec 22, 201745mInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
S1E3He-Man
Dec 22, 201747mCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
S1E4G.I. Joe
Dec 22, 201746mCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.