The Toys That Made Us
Season 2
4 episodes · May 25, 2018
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S2E1Star Trek
May 25, 201844mPlagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
S2E2Transformers
May 25, 201846mCombining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
S2E3LEGO
May 25, 201845mFrom humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
S2E4Hello Kitty
May 25, 201843mWith the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.