Season 4
16 episodes · Feb 19, 2023
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S4E1Breakfast That Pops
Feb 19, 202343mTwo heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.
S4E2Holiday Treats
Feb 26, 202343mThe top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.
S4E3Flight of the Buffalo Wing
Mar 5, 202343mBefore chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
S4E4Candy Revolution
Mar 12, 202343mA cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
S4E5Clash of the Coffee
Mar 19, 202343mCoffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet Coffee. Then, this now-iconic chain creates an entirely new category of restaurant.
S4E6The Chicken Coup
Mar 26, 202343mA devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.
S4E7When Food Freezes Over
Apr 2, 2023Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
S4E8Thanksgiving Dinner
Apr 9, 2023A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
S4E9Peanut Butter Battle
Apr 16, 202342mWhen an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
S4E10American Spirits
Apr 23, 202342mTwo entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.
S4E11Where There's Smoke
Jun 11, 202343mA century ago, most backyard grilling essentials were not yet invented; Henry Ford, a tinkerer named Kingsford, and a passionate butcher created recognizable summer brands and changed the face of American backyards.
S4E12Thirst Quenchers
Jun 18, 2023Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
S4E13Supermarket Sweep
Jun 25, 2023At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.
S4E14Bring Home the Bacon
Jul 9, 2023A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.
S4E15Dog Eat Dog
Jul 16, 2023At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.
S4E16Beer Run
Jul 23, 2023At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.